IN EVIDENZA

Mazdack Rassi – Geremy Jasper & Georgie Greville

Crippled Masters Milk Studios in New York’s Meatpacking District are much more than just foto studios. Milk has become the most important hub for fashion photography in New York. Not only has the brand established its own runway show buzz within the NYC Fashion Week, it seems that what’s happening inside the Milk premises is a year-round fashion week. Here, the world’s most celebrated photographers like Terry Richardson, Rankin, Mario Sorrenti and Juergen Teller – just to name a few – shoot the big campaigns and magazine covers or just hang out. The mastermind behind all this is Mazdack Rassi, who has become something of an institution himself. His company, with its many subdivisions, is at the forefront of the developments in the fashion and advertising world. One of the main tendencies he sees for the future of fashion imagery is the motion picture. When asked, who he considers to be ahead of time it came to no surprise that he suggested two young and very innovative film directors, Georgie Greville and Geremy Jasper. The two started collaborating when both were working at MTV. It’s their ideas for short video clips that impress Rassi the most. “When Georgie created this incredible film ‘I wanna be your dog’ it was exactly envisioned of being so different, so unique.” Together they also created a thrilling clip for US retailing company Target for which they transformed the facade of the Standard Hotel into a vertical stage of light, dance and fashion. “It was that

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