Land Rover – Helping to Steer Sir Ben Ainslie’s America’s Cup Campaign

Land Rover engineers have developed a bespoke steering wheel to help Sir Ben Ainslie and the Land Rover BAR team in their bid to win the 35th America?s Cup. The wheel incorporates technology from the All-New Discovery along with personalisation to help the skipper control Land Rover BAR?s R1 race boat with greater efficiency, helping it to reach top speed faster. Visit for more Land Rover BAR info.
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