The Muse in the wheels: 100 years of visual communication

A tyre is leaving its mark as it goes, from the Meazza Stadium in San Siro to Via Manzoni, in Milan, through the skyscrapers of New York and St Basil?s cathedral in Moscow. Lining the streets, you can spot posters by Armando Testa, Bruno Munari, Bob Noorda, Lora Lamm: household names in the fields of graphic design, illustration, painting and product design, who have all contributed to the creation of the Pirelli style.