At Lamborghini we live and breathe for daring accomplishments and reaching new heights. We took this literally, by racing our yet-to-be revealed Urus up the Pikes Peak International Hill Climb and setting a new record for SUVs. Driver Simone Faggioli drove our camouflage-wrapped model for 20 km and 156 curves arriving at the finishing line in just 10:32.064 (PPIHC Sanctioned Production SUV Record) at a height of 4302m. An incredible feat that is just a stepping stone for the latest addition to our V8 series. ? Discover more: https://lam.bo/NewUrusRecord_Yt #Lamborghini ?__ The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94 EC. The fuel consumption and emissions data is in the type of approval stage Subscribe to our channel and never miss our new videos. Join the conversation with #Lamborghini and never miss a post on our social media.