Meet the new Fiat 500 ?la Prima?, the third generation of an icon, presented for the first time in Milan by Olivier Francois, President Fiat Brand Global. The iconic 500 is more than just ?another city car?: it is the first all-electric city-car with level 2 Autonomous Driving technology and top-notch connectivity, pure Cinquecento style. Together with the new Fiat 500 ?la Prima?, three unique one-offs, exclusively designed by Giorgio Armani, Kartell and Bulgari also make their debut. Discover more: https://www.fiat.com/500-electric-la-prima All rights reserved. This video is exclusive property of FCA and FCA is the copyright holder. This video can be exclusively viewed on official FCA channels and it?s available in a restricted number of countries. Video is not meant to be downloaded. Copy, reproduction, modification, sharing or accessibility to third parties without a preventive and written FCA authorization is prohibited. Any other use not explicitly written in this disclaimer is strictly forbidden and will be considered as a violation of FCA rights.