Naming the Ferrari Portofino M

Product Marketing Manager, Marco Bai, provides insight on the naming process behind the #FerrariPortofinoM. Discover how the essence of one of #Italy?s most iconic seaside towns was brought to life. #Ferrari Fuel consumption / CO2 Emissions: Under homologation Subscribe to Ferrariworld: http://www.youtube.com/subscription_center?add_user=ferrariworld Follow us on: Facebook: http://www.facebook.com/Ferrari Instagram: https://www.instagram.com/ferrari/ Twitter: http://twitter.com/ferrari Ferrari Since 1947 http://www.ferrari.com