Lamborghini CEO Domenicali on Aventador S Roadster, Ad Personam and Urus

Stefano Domenicali, our Chairman and CEO, presents the latest Lamborghini V12 super sports car to join the Aventador family: the Aventador S Roadster, at Frankfurt's IAA. Find out more about Ad Personam and discover how Urus, the world's first SSUV, is a game changer for both Lamborghini and the car industry as a whole. #IAA2017