www.500bygucci.com – Teaser of “The Race”, a short film by Will Davidson. The Fiat 500 by Gucci, an exhilarating embodiment of Italian spirit stars in The Race – a short film exclusive to Dazed directed by Will Davidson. — Gucci’s Creative Director Frida Giannini and Fiat invited Jefferson Hack (Editor in Chief of Dazed & Confused and AnOther Magazine), NOWNESS, Olivier Zahm (Editor in Chief of Purple Fashion magazine), Franca Sozzani (Editor in Chief of Vogue Italy), and Alexi Tan (Film Director) to produce a short film with FIAT’s 500 by Gucci as the inspiration. The result is a collection of short films starring the 500 by Gucci seen through the eyes of some of the most visionary creatives in the world today.