“The day of La Prima” ft. Olivier François | The All New Fiat 500

After dreaming it, projecting it and working hard on it, now it?s time to get on board the all New Fiat 500 and start the journey we?ve all been preparing for. The latest evolution of this Italian icon represents the perfect way to drive towards what?s ahead. Sustainable, smart and simple. Follow Olivier Fran?ois, President of Fiat Brand Global, on this first trip on the all New Fiat 500 and discover everything about.