New Fiat 500 | One Shot documentary by VICE – Genesis of the New 500 One-Offs

?You never get a second chance to make a good first impression.? In these words, Olivier Fran?ois ? President, Fiat Brand Global and FCA Chief Marketing Officer ? explains how the debut of the New 500 should be considered as a milestone in the automotive industry, putting the New 500 in its rightful place. ?One-Shot? is more than a ?behind the scenes? is the story of the creation and presentation of the One-Offs, the three exclusive interpretations of the New Fiat 500, by Armani, Bvlgari and Kartell. The film takes the viewer through interviews with designers, testimonials from partners, and close-ups on the details and selection of sustainable materials.